We help DFDS make some serious waves with our destination marketing campaigns!
DFDS is a World Leading ferry operator, providing ferry travel across Europe to destinations including France and Holland. Founded in 1866, they now have over 50 ships and bring over 6 million passengers yearly across the Baltic Sea, the North Sea, and the English Channel each year. DFDS were struggling to show travelers that taking the ferry was more than just a way to cross the channel.
Competing with faster options like planes and trains, they needed a destination marketing campaign to change perceptions and highlight the onboard experience, spacious lounges, quality dining, unique events, and even wildlife encounters, to position the journey itself as part of the adventure. Turning to MODUS they asked us how strategic photos and videos could help redefine their digital outreach strategy and nurture their inbound traffic…
What we're doing
To kickstart our digital marketing relationship we created a video campaign showcasing onboard dining, shopping, events, and even wildlife spotting. Highlights included the “Field to Ferry” series, which gained 350K+ views, and a campaign with ORCA, sharing DFDS’s commitment to marine conservation.
From flash mobs to fine dining, our videos proved that DFDS ferries are more than travel, they’re an experience worth sharing.
Client feedback
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We’ve worked with Naomi for years, she explains why!
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