Brewing a stronger digital presence for Shepherd Neame
The objective
Shepherd Neame, the historic Kent-based brewery founded in 1698 and owner of over 320 pubs across the UK, wanted to elevate its digital presence and attract customers beyond the local area.
With exceptional craft ales, delicious food, and unique venues, the challenge was not the product itself, but telling the story of each pub and its atmosphere through engaging video content.
Shepherd Neame sought professional videography and digital marketing support to highlight their venues, events, and seasonal drink launches, reaching a wider audience and driving footfall.
What we did
MODUS began with research and competitor analysis to identify gaps in Shepherd Neame’s digital marketing strategy. We then developed a creative video production plan focused on showcasing the individual charm of each pub, featuring patrons enjoying food, drink, and events, as well as highlighting cornerstone offerings like their Cask Club and seasonal launches.
By producing social media-optimised videos and campaigns, we expanded their reach to new audiences, effectively conveying the experience of visiting each venue.
This approach not only strengthened Shepherd Neame’s brand presence online but also drove engagement, footfall, and awareness across their pubs nationwide.
Client feedback
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