Amplifying Turner Contemporary’s digital canvas
The objective
Turner Contemporary, the renowned art gallery in Margate, needed to enhance its digital presence to engage audiences, showcase exhibitions, and promote events with world-famous artists like Tracy Emin, Oscar Murillo, and Grayson Perry.
As a charitable foundation, their content required a community-driven, informative approach that differed from traditional business videos. The gallery aimed to leverage video content to highlight current exhibits, artist interviews, and virtual tours, while increasing reach and discoverability online.
What we did
As a key creative partner, MODUS developed a comprehensive video production and digital marketing strategy tailored to Turner Contemporary’s goals. By producing engaging content, ranging from exhibition showcases to artist interviews and immersive virtual tours, we helped the gallery grow its YouTube channel to 3,000+ subscribers and 500,000+ video views.
Using YouTube SEO strategies, video tags, and audience analytics, we optimised content to reach wider audiences and increase traffic to both the channel and Turner’s website.
Collaboration with the gallery’s Communications Director ensured measurable results, allowing us to refine campaigns, track engagement, and deliver content that resonates with both the art community and the general public.
Client feedback
“We’ve worked with MODUS for several years on a diverse array of projects. On every occasion they have been very professional, and have understood the subtleties of the brief. Their work is always highly creative, and of the highest quality”
Karen Eslea – Turner Contemporary
